After a 40-year broadcast career that took me from the control room to the board room, WEXL Coaching & Development, LLC offers coaching, strategic planning, keynote speaking, leadership consultancy, on-air talent development and sales best practices to broadcasters and others who strive for wexcellence.
2023 WAS A "WEXCELLENT" YEAR!
It was an honor to bring the "Wexcellence Tour" to groups across the country in 2023.
Wexcellence Tour: 2024
Next up:
I am honored to provide temporary leadership at Neuhoff Communications as their interim CEO, as longtime Neuhoff CEO Mike Hulvey has been named President/CEO at the Radio Advertising Bureau (RAB), the radio industry's leading trade association. I'm looking forward to working with the Neuhoff team during the transition. Yes, the WEXL "Wexcellence Tour" will continue in '24 as well, with new stops already scheduled in Indiana, Missouri, New Mexico and Alabama...with more to come!
Read all about it:
Engaging, energetic keynote remarks customized for your group. Focus on leadership, creating a personal brand and why business culture and financial results are always intertwined. Works best as a kickoff to your meeting or conference, or as a luncheon or dinner presentation or a manager's workshop in any business or industry.
I reveal the 14 traits inherent in the most successful performers and talent. Understanding and identifying them will help you recruit and create more compelling, memorable talent and content. This is a 60-90 minute workshop or a Keynote remarks presentation for content managers in TV, Radio & Digital.
Most on-air performers don't have a process for capturing and presenting their most interesting content. We explore the creative process and discuss the specific methods talent can use to break through as well as the biggest obstacle to creating the best content. This is a 60-90 minute workshop for content creators in TV, Radio & Digital.
Roundtable idea-sharing sessions that energize and inspire your group, with a customized agenda and clear takeaways. I also can facilitate your strategic planning meetings, bringing a dispassionate, focused approach and producing specific, actionable strategies for success.
We'll arm AE’s with a contemporary way of thinking about what business our clients actually think we’re in and how to make sure we’re speaking their language, not ours. We’ll also work on preparation for client meetings, focusing on the three powerful types of questions all AE’s should understand to uncover true customer needs. Plus, we'll reveal the “Top 10 Traits” of great salespeople. We’ll wrap up by applying these concepts in a competition where AE’s face-off to see who wins the business.
Individual management coaching sessions help leaders develop their personal brand; individual talent coaching helps content managers and on-air performers work together to create more compelling, memorable content.
...Ohio Association of Broadcasters for the opportunity to share strategies on building a winning, breakthrough sales culture. I enjoyed spending time with this energetic, thoughtful group of local broadcasters in Columbus!
Steve Wexler created a make-believe radio station (“WEXL Radio”) in his bedroom when he was a kid and rode his bike to WTMJ-AM in Milwaukee when he was 17 years old and asked if he could be on the actual radio. That began a broadcast career that has taken him from the control room to the board room and included on-air work at WTMJ and WISN in Milwaukee before beginning his management journey, building talk stations in Milwaukee for Hearst (WISN-AM) and in Portland, OR for King Broadcasting (KGW-AM). He later programmed KING-AM, Seattle and returned home to WTMJ as program director in 1993 for Journal Communications. Journal promoted Steve to market manager positions in Tucson, AZ and Omaha, NE where he began overseeing TV and Radio operations, including KMTV-TV in Omaha and WTMJ-TV in Milwaukee as executive vice president.
In 2012, he was named division head of the 36-station, 8-market Journal Radio Group, a position he continued through Journal’s merger with E.W. Scripps. In 2018, he led the sale of the radio group to four separate broadcast companies, including Good Karma Brands in Milwaukee, where remained as vice president and market manager until late 2022, when he launched his own leadership and content consultancy, WEXL Coaching & Development, specializing in content, coaching and culture. Good Karma Brands is WEXL Coaching’s inaugural client, where he is providing coaching, workshops and management and sales training for GKB across the country as their Leadership Coach.
A 2022 Marconi Award Finalist for Legendary Manager of the Year, Steve has served on the board of directors of the National Association of Broadcasters, the Radio Advertising Bureau and is a past Chair of the Wisconsin Broadcasters Association.
Steve and his wife Amy live in Menomonee Falls, Wisconsin, and have two children and two grandchildren.
“Wex taught me that we can have both a people-centric culture and drive best-in-class business results, they are always intertwined. I have not met another peer or boss that I respect more.”
General Manager, WTNZ-TV
Knoxville, TN
“Wex is a dynamic coach, leader and teammate. I appreciate how he shares his personal stories which are actually life and business lessons.”
General Manager, WGKB-FM
Milwaukee, WI
"Wex will hook you with a story. You're laughing and having a great time. By the end, you realize you just learned something meaningful. He's sneaky that way.”
President, Beverlee Brannigan LLC
Wichita, KS
"Literally one of the BEST presentations all of us have ever seen. We talked for days about what we learned and the numerous nuggets that we had as takeaways".
General Manager, Pella Windows & Doors of Wisconsin
“The Ohio, Kentucky and Indiana broadcast associations recently collaborated for a broadcast roundtable. Steve was our speaker and facilitator. His lighthearted and approachable manner helped engage our attendees and his extensive experience allowed him to share leadership insights that energized the group.”
President,
Ohio Association of Broadcasters
Columbus, OH